Tools: Illustrator, Photoshop, + Social Media Platforms (Twitter, Instagram, Mailchimp)
During my time in my student organization on campus, this most recent year I was placed in charge of our football student section, known as Block I, their social media platforms, and game-themed newsletters. This would also put me in the position to create lots of visual imagery and give a new identity to our branch for the year, and I was incredibly excited to bring my skills to the table.
A vast majority of my time went to creating carousel posts, announcements, merch giveaways, shoutouts, and our brand identity that we advertised to the entire student body at the University of Illinois.
Go Illinois Football!
Our Image, Broadscale:
This is a mockup that demonstrates and showcases the variety of work I have done for our imagery and the platforms we utilize.
Throughout all of them, you can see how I maintained themes, sticking to a handful of distinct typefaces, photo effects, shapes, and typography layouts.
These are examples of the gameday announcements that would be scheduled to post at certain times on the morning or day of the game. Over all 7 home games, they shared the same typography, with exceptions of the different scheduled times, opponents, and event of the game. I started by creating a "template" at the beginning of the season, which I then utilized for the rest.
These were our executive board spotlights that I put together as a means to introduce our new members! There were 8 of us, and I wanted the style of these to reflect the enthusiasm we share for sports, (well, football) in addition to the style we chose for our brand image for the year.
Special Edition:
This post in particular was a special edition story put out by Block I since it was the 100th Anniversary of Memorial Stadium. We wanted to highlight the tradition of our card stunts in the North Endzone and how it was a crucial part of the school's history.
I wrote this to inspire our audience and convey the significance of this, and was a great way to get people excited for the season.
Our gameweek and gameday newsletters were sent to our audience of almost 7,000 students, a recordbreaking amount of student season ticket holders. These would be sent out utilizing Mailchimp, which was a learning curve, especially when we gained a larger audience and it took longer to send. Similar to the Instagram posts, I created a template before the season started so it would be easier to input and change out new information according to our promotions. I had a lot of fun writing these and gearing towards jeering our opponents, but it was also great to write something legible and recognizable.